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The Reason Why Search Engines Beat Social Media

You’re wardrobe is getting outdated and worn out. You’re looking to buy a new pair of jeans to add to your collection. You have two options for finding your new pair of jeans—using a search engine like Google or through social media like Facebook. If you’re like most people, given your choices, the first thing you’re going to do is a quick Google search. The reason why may baffle you.

“If you’re like most people, given your choices, the first thing you’re going to do is a quick Google search.”

As a business owner, your objective is to generate revenue/profit for your company. To help get sales for the company, you spend X amount of dollars on your marketing and advertising budget every month. The new wave taking over the marketing world that business owners have adapted to is to spend as much of the marketing budget on Social Media Marketing to influence followers and convert them into paying customers. The excitement of Search Engine Marketing has fizzled and faded long ago.

“The new wave taking over the marketing world that business owners have adapted to is to spend as much of the marketing budget on Social Media Marketing to influence followers and convert them into paying customers.”

Social Media Marketing is the wild, wild, west of the marketing world. So much so, that some people have considered Search Engine Marketing and Search Engine Optimization dead. But are the critics of Search Engine Marketing and Search Engine Optimization justified in laying down the final nail in the coffin this early? The answer is absolutely not.

“…some people have considered Search Engine Marketing and Search Engine Optimization dead.”

Search Engine Marketing, Search Engine Optimization and Social Media Marketing provides different methods of reaching out to customers. You may be surprised that, on average, people spend 40% more on products when purchased through Search Engine Marketing/Optimization ($90.40) as opposed to Social Media Marketing ($64.19). The reason for this is simple—it has to do with the intent of the customers when they encounter an ad on each platform.

You may be surprised that, on average, people spend 40% more on products when purchased through Search Engine Marketing/Optimization ($90.40) as opposed to Social Media Marketing ($64.19).”

People using search engines to find products have a specific intent in mind. When they want to purchase a product they’ll make it clear in their search terms (for example: where can I buy a new pair of jeans OR buy cheap brand name jeans online). Search Engine Marketing and Search Engine Optimization plays into the intent by allowing business owners to adapt their website content into the language of their customers. By finding out what your customers are looking for and adapting to that language on your website, you’ll rank higher on search engines which will lead to higher sales conversion.

Search Engine Marketing and Search Engine Optimization plays into the intent by allowing business owners to adapt their website content into the language of their customers.”

Social Media Marketing on the other hand has a lot more noise when it comes to your sales pitches. People use social media to connect with friends and family and get updated on news. When advertisements are shown to people on social media, they may or may not be in a state of mind to be able to receive and process that information—let alone act on your call to action. Think about your state of mind when you’re reaching for the Yellow Pages vs. when a TV commercial comes on. Because people mainly use social media to pass time and for entertainment, the specific intent to buy isn’t always there. That’s the exact reason why Search Engine Marketing and Search Engine Optimization beat Social Media, even if Search Engine Marketing and Search Engine Optimization may not be as hip or cool as it used to be.

When advertisements are shown to people on social media, they may or may not be in a state of mind to be able to receive and process that information—let alone act on your call to action.”

When you’re thinking about how to spend your marketing dollars, consider the tried and tested method with Search Engine Marketing and Search Engine Optimization.  The Lucky Tekkie Inc. can help your business reach your targets.  Contact us today to complete your next marketing project!

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Author Profile

The Lucky Tekkie Inc.
The Lucky Tekkie Inc.
Sokly Sa is Founder, President & CEO at The Lucky Tekkie Inc. He was born on October 7th, 1984 and made his entrance into the world at a United Nations refugee camp located in Thailand. He immigrated to Canada with his family when he was five years old and immediately fell in love with the Commodore 64 at his uncle's home. He grew up immersed with computer and technology and enjoyed playing computer games when he was younger. Between being a straight A-student in elementary school and his homework course load, Sokly kept entertained with games such as Sim City, Sid Meier's Civilization and MegaRace. He first learned HTML in grade seven, at the age of 13, when a friend in junior high shared a tutorial on the markup language.

In 2005, Sokly graduated from the Adult Learning Centre in St. Thomas, Ontario, Canada as Valedictorian. He then attended CDI/Everest College and graduated in 2007 in the Programmer Analyst/Web Developer program. Sokly's first professional IT experience was as an entrepreneur, when he quickly built up his portfolio to gain an entrance into the industry. Sokly was employed as a Web Developer at The Strategy Institute in Toronto, Ontario, from 2011-2013, then moved onto other companies, including digOnline (Digital Internet Group Inc.) and EyeLook Media. Sokly has also worked for national and global corporations, including Telus, where he worked as a Sales Representative at a Corporate Store; TeleTech, where he worked as a Customer Service Representative (Billing & Technical Support) on behalf of Charter Cable; Convergy as a Technical Support Representative, working on behalf of AT&T; and at Marriott International, working as an Infrastructure Analyst and other roles related to Sales/Marketing, including his current role as a Luxury Service Associate.
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